$1,000 for the Most Beautiful Woman (Contest)

$1,000 for the Most Beautiful Woman (Contest)

$1,000 for the Most Beautiful Woman (Contest)

$ 20.00 USD

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New York: Physical Culture Magazine, February 1921, page 54. Loose leaf page, 8 3/4 x 11 1/4". Tanned page, minor edge wear, otherwise very good condition.

In the February 1921 issue of Physical Culture Magazine, two contests appeared within pages of each other. One was the above described "$1,000 for the Most Beautiful Woman" contest. The other contest was "$1,000 for the World's Most Handsome Man". The winner of this contest was a young man called Angelo Siciliano, who later changed his name to Charles Atlas and became an icon of masculinity and fitness. Bernarr Macfadden, the publisher of Physical Culture Magazine was a very early proponent of the culture of health and fitness in America. He advocated for the abandonment of corsets as he thought they were detrimental to women's health. For the same reason, he thought that long and heavy voluminous skirts should be simplified to allow easier movement and more physical activity for women. He was an early advocate as well for birth control. So what seems like a sexist beauty contest, was in actuality a promotion for a newer kind of beauty - that of a physically fit and active woman.

Publisher
Physical Culture Magazine
Binding
Loose leaf